Real estate agents and brokers
Be the agent people trust to explain the market.
For real estate agents, brokers and property managers. The Real Estate Agent or Broker pack writes calm, helpful posts that explain buying and selling and describe neighborhoods by their places, never by who lives there. Listings come only from your own details and photos.
Industry pack: Real Estate Agent or Broker.
The weekly loop
The same five steps every week. Anything not available yet is marked.
01
Your week is planned
Three posting days, with topics from your industry, the directions you set and the season.
Today you start each week with the "Write this week's posts" button; the automatic Monday run is not available yet.
02
Create your posts
Ask AI to write from confirmed business facts, or bring your own words, photos and videos. Prepare each network's version in the composer and make pictures in Studio.
03
You approve it
Check each post on your phone or computer, then approve it, edit it or skip it. Nothing goes out without your approval.
An email telling you the week's posts are ready is not available yet.
04
It goes out
Publish approved posts to your connected accounts through our posting partner, Ayrshare.
05
You see how it went
Open Results for insights from available data and the campaign results you enter. Findings name their sources, and missing post data stays unknown until each network reports it and it has been collected.
The weekly report email is not available yet; open Results in your workspace today.
A week of posts
Posting days: Tuesday, Thursday, Saturday. Posts a week by default: Google Business Profile 2, Facebook 3, Instagram 3, LinkedIn 1. Change how often you post on each network, your topics and your tone on the What to post page.
Tuesday
Buying and selling explainer
What a home inspection covers, and what happens after it.
Google Business Profile · Facebook · Instagram · LinkedIn
Thursday
Neighborhood guide
A neighborhood's parks, trails and transit.
Google Business Profile · Facebook · Instagram
Friday
Your postYou add this one
A new listing from your own photos and details, with your brokerage's name.
Facebook · Instagram
Saturday
Market update
One local figure you've confirmed, and what it means for buyers and sellers.
Facebook · Instagram
What you approve
- Every post, on every network, before it goes out.
- Prices and market figures: only from what you type in or facts you've confirmed.
- Replies to your Google reviews: you pick one of two drafts. Not available yet
Written for your industry
- Words that state or suggest a preference about who should live in a home, such as "perfect for young professionals" or "no children", stop a post from being approved, even in your own edits.
- Calling an area "safe", "exclusive" or "family-friendly", or mentioning "good schools", is flagged for you to reword.
- A listing post without your brokerage's name or a license number is flagged for you to check, since many states require them.
- No price predictions and no pressure: the pack's words to avoid include "won't last" and "hot market".
- If the writer ever invents a review, a quote or a star rating, a safety check stops that post from being approved.
- These are product rules we set, not legal advice; check your state's advertising rules with your broker.
Google reviews
- Replies to new Google reviews are drafted for you to choose from. Not available yet
- Ask every client the same way, with nothing offered in return.
- Review requests by email on Growth and Pro. Not available yet
Where to post
Connect accounts on a secure page run by our posting partner, Ayrshare, so we never see your passwords. Connecting works today for every network below.
Google Business ProfileAvailable to connect
Where people search for an agent nearby.
FacebookAvailable to connect
Where neighbors share listings and open houses.
InstagramAvailable to connect
Listing photos and neighborhoods; every post carries a picture.
Posts need a photo or video.
LinkedInAvailable to connect
For referrals and relocation clients; once a week by default.
ThreadsAvailable to connect
Added to your weekly plan once you connect it.
BlueskyAvailable to connect
Added to your weekly plan once you connect it.
Not available yetBuilt, and being switched on with our first design partners before public signup opens.
PlannedNot built yet.
See this week's posts for your business
Set up your business, connect your accounts and review the posts written for you. Nothing is posted without your approval.
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